CRAFTSMANSHIP
TRANSFORMING DESIGN INTO AN ART FORM
KODO Design is Mazda’s way of breathing soul and personality into metal, wood and leather using traditional tools, outstanding craftsmanship and the passion of an artist. As with traditional Japanese crafts, we start with a simple, sculpted form and as we create we design to achieve beauty without distraction or clutter.
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Inspired by the extraordinary skills needed to forge traditional Japanese swords, we rely on human hands and dedication to perfect our cars1/3
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We use traditional tools and outstanding craftsmanship to create cars with soul that are wonderful to drive2/3
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Creating a Mazda demands meticulous fine-tuning of tiny details, striving for perfection3/3
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Inspired by the extraordinary skills needed to forge traditional Japanese swords, we rely on human hands and dedication to perfect our cars
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We use traditional tools and outstanding craftsmanship to create cars with soul that are wonderful to drive
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Creating a Mazda demands meticulous fine-tuning of tiny details, striving for perfection
MASTER PAINTER
THE HUMAN TOUCH
We use colour to bring the beauty of KODO design to life. TAKUMINURI is Mazda’s exclusive approach using advanced paint technology to create colours with rich depth and lustre that highlight every sensuous curve and line.
COLOUR THAT MOVES YOU
Master painters use the spray gun and meticulous hand movements to add layer by layer, like an artist, and work with colour designers to pursue the ideal colour, creating beauty that captures people’s hearts
INTUITIVE FEELING OF CONTROL
CONNECTING CAR AND DRIVER
We start every interior with one focus: connecting the driver with their car. We build every vehicle around the driver and engineer technologies with the driver in mind so that everything feels intuitive and effortless.
REWARDING DRIVE
HUMAN-CENTERED DESIGN
We use advanced techniques to study how people move and react as they drive and bring engineers and designers together to design cockpits and interiors based on a human-centric approach. When driving feels natural and stress-free, it gives the driver maximum control, complete safety and the ultimate driving pleasure.
INNOVATIVE DESIGN WINS GLOBAL RECOGNITION
AWARD-WINNING CARS
With over 350 awards for design and all-round innovation, from Red Dot Design to What Car? Car of the Year, Mazda’s design philosophy is being recognised for offering beauty, efficiency and driving performance in one unbeatable combination.